William A. Simpson Picture of William Simpson

School of Psychology
University of Plymouth
Drake Circus
Plymouth, UK PL4 8AA


My lab studies how human vision works, using brain measurements (fNIRS) and behavioural techniques (psychophysics). Current projects focus on fNIRS recordings of responses to simple visual patterns, and medical image perception. Other research topics include motion perception, pattern perception, face perception, visual reaction time, ideal observer models, perceptual development, and individual differences in vision.

Research Interests
Selected Publications
Analysis of functional brain imaging data with the kernel Distributed Lag Model
Hodgkin & Huxley in Plymouth





Plymouth School of Psychology   Plymouth Cognition Institute   Cognovo